English articles · 23. March 2025

In the world of off-roading, ARB 4x4 Accessories represents a symbol of reliability, innovation, and passion for adventure. Celebrating 50 years of ARB means honoring not only a brand that has revolutionized the industry but also rediscovering the extraordinary story of its founder, Anthony Ronald Brown, and recognizing the fundamental contribution of 4 Technique, which has brought the same excellence and dedication to improving off-road performance to the Italian market for 26 years.